REAL-TIME AUDIENCE INTELLIGENCE

See the moment
that changed
the room.

DialSense turns every second of content into a visible audience signal, then connects the peaks, dips, comments, and segments to the decisions your team needs to make.

Run a pilot Watch the quick overview

No hardware Any device Moderator-ready

SCROLL TO THE SIGNAL

YOUR STUDY. YOUR WAY.

Use DialSense with your team,
or bring in ours.

For moderators + other researchers

Rent a private workspace, lead the study, and retain your client relationship.

For end clients

Have C&C manage the research from study design through recommendations.

Compare the two options

WHAT IS DIAL TESTING?

Real-time feedback,
second by second.

Dial testing is a real-time research method that captures audience reactions while people watch or listen to content. Using a simple dial or slider, participants continuously express how they feel, revealing the exact moments that build engagement, create confusion, strengthen trust, or lose attention.

WHY IT MATTERS

Traditional feedback tells you what people remember. Dial testing reveals what they experienced in the moment.

For media, entertainment, advertising, and brand teams, that difference is critical. Recall-based feedback can flatten the emotional highs and lows of an experience. DialSense captures them as they happen, showing which moments truly connect and where content can work harder.

SEE DIALSENSE IN ACTION

Watch respondent's reactions
come to life.

35-SECOND OVERVIEW

See how DialSense connects content, live audience reactions, and segment-level response in one intuitive view.

FROM LINK TO LEARNING

One clean research flow.

Invite

Share a private study link. Participants join on mobile or desktop with no special hardware.

MOBILE-FIRST PARTICIPANT EXPERIENCE

React

Capture continuous dial movement, precise moment feedback, and the final impression in one experience.

SECOND-BY-SECOND + OPEN END

Decide

Replay the signal, compare segments, mark key moments, and export what the team needs next.

EXCEL + POWERPOINT OUTPUTS

TWO MODES. ONE SIGNAL.

Depth when you need why.
Scale when you need proof.

Designed to sit naturally inside moderated sessions, unmoderated studies, or a blended design.

Turn reactions into probes

Watch peaks and dips as they happen, then ask the question while the moment is still fresh.

See the audience split

Compare reactions across audience segments during or immediately after the session, then probe the differences.

Capture the why

Pair second-by-second response with written moment feedback and final impression.

WHERE IT WORKS

Any content with a timeline
can reveal a turning point.

TV pilots and episodesMovie trailers and short filmsAdvertisements and social media videosPodcasts and audio brandingProduct concept demonstrationsEducational and training videosPolitical speeches and campaign adsPolicy and public-service messaging

CASE STUDY / CULTURAL RELEVANCE

A stronger Hispanic connection.
Without losing the wider market.

An advertiser wanted culturally relevant English-language creative for bilingual and English-dominant Hispanics. The question was whether deeper cultural relevance could strengthen the target response without alienating general-market viewers.

01 / METHOD

Test without tipping the hand.

Mixed Hispanic and general-market groups dialed their reactions to the client's creative, which was embedded among unrelated control ads to reduce bias and conceal the true test.

02 / SIGNAL

The audience split told the story.

When the cultural cues appeared, Hispanic response peaked while general-market response remained neutral to positive.

HISPANIC TARGETPeak response

GENERAL MARKETNeutral to positive

03 / DECISION

Confidence to move forward.

Dial testing gave the team evidence that the campaign could connect powerfully with its priority audience without pushing the broader market away.

CAMPAIGN GREEN-LIT

THE CLIENT ROOM, REBUILT

Everyone sees the signal.
Only the moderator runs the room.

Give client observers a live monitor for the reaction curve, response counts, and emerging moments. Private, secure access keeps the room limited to approved viewers, and clients can generate their own reports immediately after each session.

Private observer access

Limit the live client room to approved viewers.

Instant client reports

Generate reports immediately after each session.

Live participation status

See response counts and participation as the session unfolds.

Moderator-controlled sessions

Clients can observe while the moderator stays in control.

TRUST IS PART OF THE METHOD

Controlled access. Clear roles. Research-first privacy.

Workspace owners control who can enter participant and observer experiences. Studies can be organized by project and session, with access limited to the people who need it.

Role-based experiences Private research workspaces Participant-first design

YOUR NEXT CUT IS WAITING

Don’t ask whether it worked.
See exactly where.

Bring one piece of content and one audience question. We’ll show you what a focused DialSense pilot could reveal.

Plan a pilot Book a live demo

WHY DIALSENSE

Built around the research moment,
not around the software.

01 / SIGNAL + STORY

The curve shows what happened. The participant tells you why.

Continuous reactions, moment comments, and final impressions stay connected to the same content timeline.

“I believed the promise here, but the proof came too late.”

0:19 · Persuadable segment

02 / FLEXIBLE BY DESIGN

Run it your way.

Use a managed rental workspace, lead sessions with your own moderator, or bring our team support to help you manage it.

03 / DECISIONS, PACKAGED

Powerful visually engaging instant reports.

Export the data to Excel or PowerPoint and generate visually engaging plus analytically rigorous reports that capture the moment-by-moment findings instantly.

XLSX PPTX STORYBOARD

REPORTS & ANALYSIS

Replay the reaction.
Not just the content.

Drag the time cursor backward or forward to connect every spike, dip, and neutral response with the frame that caused it. Compare segments at that same second, isolate the moments that matter, and turn the reaction pattern into a clearer creative story.

Movable time cursor Segment comparison Report-ready evidence

Request a sample report

1:49 CAPTIONED WALKTHROUGH

PRACTICAL QUESTIONS

What teams want to know
before the first session.

Simple for participants, flexible for researchers, and designed to move quickly from fieldwork to evidence.

Do participants need special equipment?

No. Participants join through a private link on a phone, tablet, or computer and respond with an onscreen dial or slider.

Can DialSense support qualitative and quantitative studies?

Yes. Use it in moderated sessions to guide probes, in larger unmoderated studies for segment-level measurement, or as part of a blended design.

Can clients observe sessions securely?

Yes. Approved client observers can use a private monitor to follow the reaction curve, response counts, and emerging moments without controlling the session.

Can other researchers rent DialSense and retain their client relationship?

Yes. Moderators and other researchers can rent a private workspace, lead their own study, and keep ownership of the client relationship. C&C provides platform and technical support behind the scenes.

How quickly are reports available?

Reports can be generated immediately after each session. Teams can review moment-level findings and export data and visuals to Excel or PowerPoint.

WAYS TO WORK WITH US

Your platform.
Or your research partner.

Rent DialSense for your own client engagements or choose C&C Dial Testing when you want C&C to lead the study from design through insights.

FOR MODERATORS & OTHER RESEARCHERS

DialSense Platform Rental

Run dial testing under your own client relationship, with a private workspace, optional white-label participant experience, and C&C technical support behind the scenes.

You retain the client relationship
Your study and participant data stay private
Use your own moderator and research team

FOR C&C END CLIENTS

C&C Dial Testing

A full-service research engagement for studies led by C&C, including study design, recruitment, fielding, moderation, analysis, and recommendations.

Experienced research leadership
Integrated qualitative and quantitative options
Decision-ready reporting and presentation

Flexible Platform Access

Use a dedicated rental workspace for individual studies, ongoing programs, or iterative testing waves.

Real-Time Audience Feedback

Capture second-by-second reactions to advertising, trailers, messaging, presentations, and long-form content.

Actionable Moment-Level Insight

Identify peaks, drop-offs, and emotional responses to understand what is working, what is not, and why.

Segmented Analysis

Compare reactions across demographics, geographies, behaviors, or custom audience segments.

Iterative Testing Support

Refine creative, pacing, or messaging through repeat dial-testing waves as content evolves.

Researcher Support

Get platform setup and technical guidance without bringing another research company into your client relationship.

DIALSENSE PLATFORM RENTALorC&C DIAL TESTINGFind the right approach

See the momentthat changedthe room.

Use DialSense with your team,or bring in ours.

Real-time feedback,second by second.